Services for Textbook Publishers

 
Consulting Services School and college textbook publishers conduct business in a manner different from their counterparts in the trade adult or juvenile area. Both must fund huge sampling and ancillary budgets. Both require a vast supply of capital and patience in order to succeed.

Many Moseley Associates have strong backgrounds in school and college publishing. Our services to publishers of instructional materials include:

  • strategic review,
  • curriculum and editorial research,
  • marketing assessment, and
  • back office operational study.

We also offer a one-day strategic review for small or mid-sized school and college publishers.

Some school or college publishers may need our support in devising a strategy for the World Wide Web and other emerging technologies.

Educational publishers in need of transaction services such as succession planning, valuation, or recapitalization should review our various Transaction Services.


Key Moseley Consultants
for Educational Publishers

Representative Moseley Assignments

  • Conducted an overall strategic review of a major textbook publisher, recommending procedural changes and adjustments in planning.

  • Performed a purchase investigation of Harcourt Brace Jovanovich on behalf of General Cinema Corporation.

  • Carried out a complete strategic review of a textbook publisher, including management, editorial, marketing, positioning, and future directions.

  • Supported the developers of a series of customized school textbooks in positioning their material and offering business plan to investors.

  • Identified key growth options for a major publisher of educational, reference, and nonfiction titles based on a detailed assessment of the client's strengths and weaknesses.
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